Sales & Marketing Basics – Business English B1
Sales & Marketing Basics
Ciljna publika, prodajni rezultati i marketinške kampanje.
Kupci i tržište
Target market je ciljno tržište, customer segment grupa kupaca, competitor konkurent.
Target market označava kome proizvod namenjujemo.
Marketing aktivnost
Campaign je kampanja, promotion promotivna akcija, brand awareness prepoznatljivost brenda.
Campaign je organizovana marketinška aktivnost.
Prodajni pokazatelji
Lead potencijalni kupac, conversion kupovina/prijava nakon interesovanja, revenue prihod.
Lead je kontakt koji potencijalno postaje kupac.
Test Your Knowledge
Choose the best option for each business situation. Click Check Answers for feedback and explanations.
1. Our product is designed for teachers; they are our ___.
2. Students aged 18–24 make up one ___ of our customers.
3. Another company selling similar software is a ___.
4. Small business owners are our main ___.
5. Parents of toddlers form a distinct ___ in our database.
6. Our six-week email ___ starts on Monday.
7. The store has a limited-time ___ with lower prices.
8. More people now recognize our logo: increased ___.
9. The summer advertising ___ ran on social media.
10. A buy-one-get-one-free offer is a sales ___.
11. Someone who requests a demo is a possible sales ___.
12. When a visitor becomes a paying customer, that is a ___.
13. The total money earned from sales is ___.
14. Our website form produced a qualified ___ for the sales team.
15. Turning trial users into subscribers is a type of ___.
Nivo B1 označava okvirnu složenost vežbanja. Test nije zvaničan CEFR ispit i ne predstavlja pravni ili finansijski savet.
