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Stakeholder Communication – Business English B2

Stakeholder Communication – Business English B2

BUSINESS ENGLISH · B2 · MINI LESSON

Stakeholder Communication

Komunikacija sa zainteresovanim stranama i upravljanje očekivanjima.

Stakeholder / shareholder / sponsor

Stakeholder je zainteresovana strana, shareholder akcionar, project sponsor pokrovitelj projekta.

CorrectCustomers are important stakeholders.
Incorrect in this contextCustomers are all shareholders.

Stakeholder može biti i osoba bez vlasničkog udela.

Očekivanja i angažovanje

Manage expectations znači realno postaviti očekivanja, align priorities uskladiti prioritete, seek input tražiti mišljenja.

CorrectWe need to manage expectations about the deadline.
Incorrect in this contextWe need to seek input about the deadline. (when setting realistic expectations)

Manage expectations znači pojasniti šta je realno moguće.

Nivo uticaja

Influence znači uticaj, engagement aktivno uključivanje, escalation podizanje problema višem nivou.

CorrectStakeholder engagement is essential.
Incorrect in this contextStakeholder escalation is essential. (if participation is meant)

Engagement podrazumeva uključivanje ljudi u proces.

Zapamtite: U poslovnoj komunikaciji izbor izraza zavisi od situacije, odnosa sa sagovornikom i nameravanog značenja. U ovoj lekciji posebno vežbate: Stakeholder / shareholder / sponsor, Očekivanja i angažovanje, Nivo uticaja.
15 QUESTIONS · B2

Test Your Knowledge

Choose the best option for each business situation. Click Check Answers for feedback and explanations.

1. A local community affected by a factory is a ___.

2. An investor who owns company shares is a ___.

3. The executive who funds and champions a project is its ___.

4. Employees affected by restructuring are each a ___.

5. Someone holding 5% of the shares is a ___.

6. We should ___ by explaining what the team can actually deliver.

7. Two departments have conflicting goals; let’s ___ before work begins.

8. Before deciding, we should ___ from frontline staff.

9. Tell the client realistically what the product can do to ___.

10. Sales and engineering should ___ for the launch.

11. The regulator has significant ___ over the project.

12. Regular workshops increase employee ___.

13. An unresolved dispute may require ___ to senior management.

14. A major client has strong ___ on product decisions.

15. Surveys can improve customer ___ in the design process.


Nivo B2 označava okvirnu složenost vežbanja. Test nije zvaničan CEFR ispit i ne predstavlja pravni ili finansijski savet.

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