Competitive Strategy & Positioning – Business English C1
Competitive Strategy & Positioning
Diferencijacija, tržišna pozicija i održiva konkurentska prednost.
Tržišna pozicija
Market share je tržišni udeo, competitive advantage prednost nad konkurencijom, differentiation razlikovanje ponude.
Competitive advantage označava razlog zašto je firma jača.
Analiza okruženja
Barrier to entry je prepreka ulasku na tržište, substitute zamenski proizvod, switching costs troškovi prelaska.
Barrier to entry otežava ulazak novih konkurenata.
Strategija rasta
Diversification ulazak u nove proizvode/tržišta, penetration dublji prodor na postojeće tržište, consolidation jačanje postojeće pozicije.
Diversification označava širenje poslovanja u nove oblasti.
Test Your Knowledge
Choose the best option for each business situation. Click Check Answers for feedback and explanations.
1. Our brand controls 18% of all sales; that is its ___.
2. A patented process gives the company a ___.
3. Unique design is our main form of product ___.
4. We aim to increase ___ from 12% to 15%.
5. A cheaper production method creates a lasting ___.
6. Strict licensing rules create a ___ for new firms.
7. A competing solution that satisfies the same need is a ___.
8. Moving all data to another platform creates high ___.
9. Large initial investments act as a ___ in aviation.
10. Video calls can be a ___ for some business travel.
11. Entering an unrelated energy sector is ___.
12. Selling more of our current product to existing customers is ___.
13. After acquisitions, management prioritised ___ of operations rather than further expansion.
14. Expanding from software into medical devices is ___.
15. Increasing sales in our present market is ___.
Nivo C1 označava okvirnu složenost vežbanja. Test nije zvaničan CEFR ispit i ne predstavlja pravni ili finansijski savet.
