Crisis Communication & Reputation – Business English C1
Crisis Communication & Reputation
Komunikacija tokom incidenta: preciznost, odgovornost i sledeći koraci.
Vrste javnih izjava
Holding statement je početno saopštenje, press release zvanično saopštenje za javnost, correction ispravka netačne informacije.
Holding statement potvrđuje da je situacija poznata bez nagađanja.
Odgovornost i obaveštavanje
Acknowledge the incident potvrditi incident, avoid speculation izbeći nagađanje, provide updates pružati novosti.
U kriznoj komunikaciji treba razdvojiti potvrđene činjenice i nagađanja.
Obnova poverenja
Remedial action je mera za ispravku, transparency otvoreno objašnjenje činjenica, accountability odgovornost za postupke.
Accountability znači prihvatanje odgovornosti za odluke i posledice.
Test Your Knowledge
Choose the best option for each business situation. Click Check Answers for feedback and explanations.
1. Before full facts were known, the firm issued a ___.
2. The company announced the new facility in a formal ___.
3. A published revenue figure was wrong, so the firm released a ___.
4. The spokesperson used a ___ to acknowledge the ongoing investigation.
5. Journalists received a ___ about the acquisition.
6. The first statement should ___, rather than ignore it.
7. Until evidence arrives, communicators must ___.
8. As verified details emerge, the team should ___.
9. Our spokesperson will ___ and express concern for those affected.
10. When causes are unknown, we must ___.
11. Replacing unsafe parts is immediate ___.
12. Publishing verified findings supports ___.
13. Naming who is responsible for changes demonstrates ___.
14. A product recall may be necessary ___ after a defect is discovered.
15. Explaining the investigation process improves ___.
Nivo C1 označava okvirnu složenost vežbanja. Test nije zvaničan CEFR ispit i ne predstavlja pravni ili finansijski savet.
