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Persuasion & Handling Objections – Business English B2

Persuasion & Handling Objections – Business English B2

BUSINESS ENGLISH · B2 · MINI LESSON

Persuasion & Handling Objections

Argumentovanje, dokazivanje vrednosti i odgovori na primedbe.

Razumeti primedbu

Concern je zabrinutost, objection primedba, assumption pretpostavka.

CorrectI understand your concern about cost.
Incorrect in this contextI understand your assumption about cost. (when worried about costs)

Concern je razlog za zabrinutost.

Potkrepiti tvrdnju

Evidence su dokazi, demonstrate pokazati, substantiate potkrepiti tvrdnju.

CorrectWe can substantiate this claim with data.
Incorrect in this contextWe can demonstrate this claim with data. (possible, but less specific to proving validity)

Substantiate naglašava pružanje dokaza za tvrdnju.

Razmatranje kompromisa

Trade-off je kompromis sa gubicima i dobicima, value proposition vrednost ponude, alternative option alternativno rešenje.

CorrectWe must explain the trade-off between speed and cost.
Incorrect in this contextWe must explain the value proposition between speed and cost.

Trade-off znači da dobitak u jednoj oblasti ima cenu u drugoj.

Zapamtite: U poslovnoj komunikaciji izbor izraza zavisi od situacije, odnosa sa sagovornikom i nameravanog značenja. U ovoj lekciji posebno vežbate: Razumeti primedbu, Potkrepiti tvrdnju, Razmatranje kompromisa.
15 QUESTIONS · B2

Test Your Knowledge

Choose the best option for each business situation. Click Check Answers for feedback and explanations.

1. The client worries about security; that’s a legitimate ___.

2. The buyer says the price is too high; that is an ___.

3. Our calculation rests on an ___ that demand stays constant.

4. Data privacy is our main ___ at this stage.

5. The sales team should answer each customer ___ calmly.

6. We need independent ___ before accepting the result.

7. Let me ___ the feature in a live demo.

8. Could you ___ the savings claim with audited figures?

9. The recommendation is based on market research ___.

10. I’ll ___ how the interface works on screen.

11. Faster shipping costs more; that’s the ___.

12. Our ___ is lower cost with better customer support.

13. If this supplier refuses, we need an ___.

14. A shorter deadline means a bigger budget; consider that ___.

15. The company’s main ___ is reliable service at a fair price.


Nivo B2 označava okvirnu složenost vežbanja. Test nije zvaničan CEFR ispit i ne predstavlja pravni ili finansijski savet.

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